B2B - Business to Business eCommerce was once the realm of large enterprises. However today any business large or small can jump into B2B trading online. Businesses in sectors as diverse as automotive, information technology and fashion are selling to other businesses. Unlike B2C there is far less competition, you get to know and develop a customer relationship and margins are generally better. B2B is moving from being a purely cost driven engagement to a market and media driven.
In Australia B2B is growing at almost double the rate of B2C.
Business is looking for efficiency
Consumers are using the web to search and compare product brands, pricing, service, delivery and availability before making purchase decisions. They are doing that from the office, home, on the bus -- where ever. Over 85% of all retail sales are now influenced by the web. Businesses are working in exactly the same way using the web to get the best deal and improve the business process.
Businesses have been using the web B2B for a long time in comparison to consumer facing sites. It probably all started with EDI (Electronic Data Interchange) and the earliest examples go back to the '70's.
Today's B2B solutions are very different from those of the '70's and '80's. In today's B2B world content management, marketing and connectivity are key areas. Whereas once the B2B website might have looked a little like the "blue screen of death" today user experience and design are as important as in B2C.
The Key Ingredients
So what makes up a B2B eCommerce website and what are the essential functions that are needed?
There are many similarities and common features between B2B and B2C websites. Most of the expected B2C capabilities are used for B2B such as faceted and filtered product search, cross sell and upsell. But there are some unique features that may not normally be used in a B2C website.
B2B in 2015 is Growing and Offers Great Opportunities
B2B is a major growth area and will be a core eCommerce focus in 2015. Delivering a B2B website is not rocket science but does need the right solution with the necessary functionality built-in.
eCorner can deliver a B2B website starting from just $110 per month. If there is a need to integrate to third party systems we can provide a fully cloud hosted and customised solution starting at $700 per month. We have delivered hundreds of B2B eCommerce websites to our customers in Asia Pacific.