eCorner

eCorner
Secure eBusiness Solutions

Friday, 12 January 2007

How do I sell online?

Selling online is not just about setting up a website and hoping for the best. There are a few basic principles that apply to selling online that apply equally to selling in the bricks and mortar world.

Selling is about approach and if you are not customer focused and sensitive to customer demand then you won't be successful. You sometimes hear the story of a sales person who can sell anything and yes these people do exist. But the truly successful sales people know the product they are selling, know the competition, know the marketplace and know the buyer requirements. It is not just about being in the right place at the right time. Successfully selling online requires the same principles apply.

You have to have a product that people want to buy. Again you hear about the weird products out there that people buy because they can. But these are the exception and not the rule. So whats hot and what is selling. You have to be in touch with the market and understand buyer trends. Looking at well known and successful competitors can help.

Don't just expect to be found you have to market your site and your products. There are numerous avenues that work, the key is to find one that works for you. There are millions of companies selling on the Internet. So your competition could be tough. You need to make sure that you understand the geographic market that you want to sell into. That way you can really target your marketing spend. As an example Google AdWords allows you to set up campaigns that can target specific cities and regions. So you can market to a defined geographic space. Additionally you can setup the time that your add shows so that it is not going to the wrong audience. So think about your market and the demographic.

So a little about competition. Don't make the mistake of just copying everything that they do. Firstly you may be in breach of copyright laws but more importantly there is always room for improvement. So how do you find the competition well let you browser search bar do the work. Find the most appropriate keywords, product names and companies and start searching.

When it comes to the products the more information the better off you are. So make sure that your product descriptions are complete. If possible include down loadable PDFs and handbooks. Use good quality images and use multiple images of the same product specially if you have product variations. Make sure that the shipping and packaging descriptions and instructions are complete. Make sure that you explain your returns policies carefully.

People like to know who they are buying from so I always recommend that you make sure that the contact information on your website explains who you are and gives a real contact location.

We will talk more about this later and also discuss the issue of collecting payment and external payment providers and costs.

So are You Ready To Sell Online?

All the best,

John
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