eCorner

eCorner
Secure eBusiness Solutions

Monday, 12 January 2015

Business to Business eCommerce Opportunities

B2B - Business to Business eCommerce was once the realm of large enterprises. However today any business large or small can jump into B2B trading online. Businesses in sectors as diverse as automotive, information technology and fashion are selling to other businesses. Unlike B2C there is far less competition, you get to know and develop a customer relationship and margins are generally better. B2B is moving from being a purely cost driven engagement to a market and media driven.
According to Forrester and Gartner research, in the USA B2B represents around US$1 trillion annually, as reported in PR News Wire in Oct 2014, around 4 times the size of the B2C market.
In Australia B2B is growing at almost double the rate of B2C.

Business is looking for efficiency

Consumers are using the web to search and compare product brands, pricing, service, delivery and availability before making purchase decisions. They are doing that from the office, home, on the bus -- where ever. Over 85% of all retail sales are now influenced by the web. Businesses are working in exactly the same way using the web to get the best deal and improve the business process.
Businesses have been using the web B2B for a long time in comparison to consumer facing sites. It probably all started with EDI (Electronic Data Interchange) and the earliest examples go back to the '70's.
Today's B2B solutions are very different from those of the '70's and '80's. In today's B2B world content management, marketing and connectivity are key areas. Whereas once the B2B website might have looked a little like the "blue screen of death" today user experience and design are as important as in B2C.

The Key Ingredients

So what makes up a B2B eCommerce website and what are the essential functions that are needed?
There are many similarities and common features between B2B and B2C websites. Most of the expected B2C capabilities are used for B2B such as faceted and filtered product search, cross sell and upsell. But there are some unique features that may not normally be used in a B2C website.
You van read the full story on my Linkedin Blog Post.

B2B in 2015 is Growing and Offers Great Opportunities

B2B is a major growth area and will be a core eCommerce focus in 2015. Delivering a B2B website is not rocket science but does need the right solution with the necessary functionality built-in.
eCorner can deliver a B2B website starting from just $110 per month. If there is a need to integrate to third party systems we can provide a fully cloud hosted and customised solution starting at $700 per month. We have delivered hundreds of B2B eCommerce websites to our customers in Asia Pacific.
We have integration to existing back end systems like Xero, SAP Business One and Pentana ERAnet to name a few.
eCorner has built entire B2B industry based solutions for our partners, as an example eCommerce Connections who provide an eCommerce solution it IT Resellers.

But we can deliver any integration required as part of a Business to Business eCommerce project.

Friday, 9 January 2015

eCommerce Software & Solutions Total Cost of Ownership

Comparing Solutions Can Be A Difficult Process

What we find is that many people and businesses that are starting online focus on the monthly fee or package price. But that can be very misleading when the package fee is only part of what you pay and other fees can double or triple the monthly cost. The same is true of free solutions and open source software. FREE is not all it appears to be and someone always pays.

It is important to really dig into the terms and conditions of free solutions to find out what they do with your information. Very often the providers of free solutions will be selling the information that they collect about you and your customers.
In the case of open source software such as Magento Community or Wordpress the software is free but that is where the cost get started. In order to successfully deploy an online shop with open source you need some development and technical skills and most business operators would rather run their business than become developers.
So the Total Cost of Ownership (TCO) is important and understanding what that means will help you be more cost effective long term.

Open Source Software


Open Source is just what the name implies - the source code of the software is open for anyone to access it. That means it is a haven for hackers who regularly exploit vulnerabilities in the source code of open source software. The vast majority of fraud and hacked systems comes as a result of vulnerabilities in open source software. In fact vulnerabilities in open source are so prevalent that there is an entire website dedicated to the problem - Open Source Vulnerability Data Base.

Open source is still controlled by a licence to use which is an Open Source Licence and allows the source code, blueprints, designs etc to be shared.

If you are running an online business with open source then maintenance and vulnerability scanning and protection is a day to day job. Typically you need a  developer to do that maintenance and as a rule of thumb the annual maintenance will be around 50% of the initial build costs. Failure to do maintenance means that the business is at risk.


Open Source Software Support


Most people take for granted that they can get support if they find a bug or problem with their software. However open source software comes with no built-in support and often no support at all. Support for open source is left up to community websites to provide answers. Generally these are anonymous forums, and guess what, frequented by the same people that exploit vulnerabilities.  
Open source software also is not supported by the original developers so if you find a bug or have a technical problem typically you have to fix it yourself or pay someone to fix it for you.

Proprietary Software and Solutions


Proprietary Software is closed source code meaning that, in general, no one can access the code except the original developers. Proprietary software requires a licence agreement between the user and the original developer often called an End User Licence Agreement (EULA).
Security is still an issue with proprietary software however the effort and cost to maintain it is the responsibility of the original software developers who own the software and controls the source code.
Support for the software is normally included in the monthly cost or the licence fee. For some proprietary software that is licenced on a perpetual basis you may need to pay an annual maintenance fee to get access to support and upgrades, typically it will be around 20% of the initial software licence.


How do you determine total cost of ownership

Total Cost of Ownership should normally be calculated over a 12 month (or longer) time period. The reason we do this is to ensure that you capture all the costs over a period of time. Some costs will not be evident initially. 
It will be made up of - 

  • monthly package and / or hosting costs + 
  • initial development / implementation cost + 
  • cost of add-ons and templates + 
  • cost of maintenance + 
  • cost of support + 
  • other related costs = 
  • total cost of ownership.

It is important that you attribute a cost to your own time. One area often overlooked when determining the cost is the time taken on various tasks by the business operators. 

It can often take a business owner without web development or technical skills 100's of hours to implement an online shop with open source. This does not include the time taken to add and maintain content like the product catalogue which is an ongoing task.

Software as a Service (SaaS or Cloud) versus Open Source


The topic of "which approach" can start many arguments. The answer really depends on the requirements, the business processes and the operators capabilities. But more and more SaaS is winning the race.

When you adopt the use of a SaaS or "Cloud" based solution the total cost of ownership is very clear and typically there are no hidden costs. It still pays to read the fine print but services providers quickly get found out when they try to hide costs.

Cloud based solutions are made for business people and not for developers to use and so in general will be far easier to learn and use.

Open source is typically made by developers for developers and often lacks fundamentals such as self-help, tutorials and guides.

Summary


Regardless of which way you go or which solution that you choose consider working out the Total Cost of Ownership. Free and cheap solutions often have hidden costs or come with extra effort involved and longer term costs. Avoid the shock of being confronted with a large maintenance bill or a broken website by doing some upfront work.

You can find out more about how eCorner's solution compares on our website at in our Frequently Asked Questions information.